That’s My Boy

There’s been a real air of anticipation around here for the last week or so.  My whirlwind son, Robin arrived home from Chicago and within an hour of touchdown, he had heard that his latest venture Decisions for Heroes (D4H) was short-listed for Seedcamp.  Life has been somewhat in limbo ever since.

Seedcamp is an intensive week-long event in London, targeted at young entrepreneurs.  Once a year, Seedcamp brings together a group of top young founders to spend a week with Europe’s leading technologists, company founders, venture capitalists, and marketing strategists. This diverse mentor network is on-hand to help the selected teams put together the foundations of a viable business.  The aim of the week is to condense the time it takes start-ups to make and develop critical relationships, and to establish an unrivalled foundation on which a business can be built.  At the end of the week, 5 teams are selected out of 20, to receive an investment of up to €50K per team. The winning teams are invited to stay in London for a further 3-month period to work on building their business idea and product further.  Decisions for Heroes is one of 40 new fledgling companies short-listed for the coveted places at Seedcamp.

Robin recently gave up a promising career with Reuters to work full-time on promoting his new business venture Decisions for Heroes (D4H). He’s designed a stunning collaborative rescue team management tool, to record and analyse rescue operations.  The aim is to help the emergency services save lives by making better decisions. Instead of archiving information as paperwork, D4H acts as a platform, generating real-time profiles of members, available resources, and activities.  Geo-referenced data from many sources can be analysed as statistics for entire organisations regions and countries. Robin is a volunteer cliff rescue climber and boat crew with the Irish Coast Guard.

The D4H team was in London last week to strut it’s stuff in front of a panel of 14 judges. Think Dragon’s Den and you’ll get the gist. It was definitely not for the faint-hearted.  Since then, Robin has been calmly waiting to hear if his company has been selected for Seedcamp while his mother has been agonising as the judging dragged on and on.  Even Grannymar had candles burning all week for D4H (thanks! GM). Today we finally heard that Decisions for Heroes is not in the final list of companies selected.  It was apparently, a very close call but it’s not to be.  Robin took this news onboard like a real hero. That’s my boy! I’m so proud of him for everything he’s achieved to date and I suspect that with his powers of innovation, we ain’t seen nothing yet!  Seedcamp have been very encouraging in their feedback to Robin. It’s been a very positive experience for him overall and now he’s ready to move Decisions for Heroes forward for the market for which it’s actually intended. Remember, it’s all about making “better decisions”.

8 Responses to That’s My Boy

  1. Bendy Girl says:

    Wow, you must be so proud Steph! By the sounds of things Robin will be a huge success at whatever he chooses. BG x

  2. Baino says:

    So you should be Steph. He sounds like a groundbreaking type and I’m sure the project will be a success with or without the Dragons Den! Congratulate him for me. It’s a terrific initiative.

  3. Grannymar says:


    You have every reason to be proud of Robin and his achievements. Reaching the finalist list for Seedcamp is no mean feat. Well done Robin! I have no doubt that Decisions for Heroes will do well and be the stepping off point for Robin’s innovative talents.

  4. And proud you should be, Steph. Not only does it sound like a great and groundbreaking project but Robin also sounds like a very savvy person. He will have learned so much from this which will all stand him in really good stead going forward.

  5. Steph says:

    Thank you ‘one and all’ for your lovely support.

    Bear with me for a few days and I’ll have some more news for you on the whizzkid. Life is never quiet when he’s around!

    I did tell you he’s a whirlwind! 😉

  6. Laura says:

    Yeah sorry late to get to this as always but knew from Twitter about Robin and D4H being chosen. Well done to him and you. Robin always comes across as a really good guy with huge talent. Delighted for him.

    Laura and the drip

  7. Steph says:

    Thanks! Laura

    If I could find a way to market Robin’s enthusiasm, I’d be a wealthy woman. When he was a little lad, his teachers in school used to tell me that they wished they could share out his enthusiasm around the class to spur others into action. There’s never a dull moment when he’s around, hence my lack of blogging since he arrived home.

    It’s not like you to hang around with a drip! I hope you soon find yourself someone more interesting soon 😉


  8. […] He’s Off! You’ll remember I blogged about my son, Robin last week in his bid to make the final shortlist for Seedcamp in London. Well, he’s made it!  Have a […]

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