A total of 275 people have died so far this year on Irish roads. Last year, 38 people lost their lives on our roads during the month of December, with 18 people killed or seriously injured over the Christmas period alone. The Road Safety Authority’s (RSA) campaign to improve safety on our roads, appears to be working as today’s figures represent a 20 per cent reduction (63 fewer road deaths) compared to this day last year. But the year is not over yet!
“It’s not just those seriously injured or killed on our roads whose lives are changed forever in a crash. Everyone crashes. The devastating consequences are like shock waves that affect family, relatives, friends, work colleagues and whole communities.”
This is the message contained in a new series of TV adverts as part of the RSA’s ‘Crashed Lives’ campaign.These new adverts featuring true-life stories of road tragedy, are being screened until the end of January but can also be viewed on www.rsa.ie
Gardaí have also appealed to all motorists to slow down, to keep to the speed limits and “observe personal responsibility” in their driving behaviour to protect their own lives, their passengers and all other road users.
Please, please be drink aware this New Year and don’t drink and drive. Remember, just one drink impairs driving. Don’t take that chance. Plan ahead. Leave the keys at home and get a taxi, minibus, public transport or take turns to designate a driver. After all, who wants to become just another statistic?